Just Wondering Does Your About Page Attract Clients

Developing the Next Generation of Rainmakers Just Wondering: Does your “about” page attract clients? I have an “about” page on my blog. Have you ever looked at it? I included it because the blog designers said I should have one. I also have an “about” page  on my website. I suspect that the only thing people who go to that page get out of it is wondering how a guy like me could possibly attract such a beautiful woman and marry her. I don’t think you care very much about my “about” pages and I don’t think your potential clients care about your “about” page. I am sure you keep statistics. How many hits do you even have for your “about” page. I just went to a well-known law firm’s webpage. They have a page called “About Us.” I clicked on it and read the first sentence: At, XYZ law firm, we take a contextual approach to our clients’ business needs and legal issues. When I read it, I concluded that a Marketing/PR guru had written it. While I understood what the writer meant by “contextual,” I think I would have written it differently. Here are the problems I see with about pages. They essentially say: Those about pages focus on the firm, not on the clients. To me, clients might easily interpret most about pages as essentially saying: I am not sure any law firm has ever done it, but I wonder if it wouldn’t make sense to have a page called: “About You?” I ask the question because clients and potential clients care about themselves and really do not care about you. You are not the Marketing/PR guru who writes your about page, so I realize what you might write would not have the Marketing/PR lingo. But, just wondering: What would be your opening paragraph of an “About You” page? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.